Recap of a Full House Event: BookDirect MeetUp in Veszprém

The BookDirect MeetUp in Veszprém, Hungary attracted great interest and a record number of hoteliers who had the perfect opportunity to broaden their knowledge of direct bookings with the help of experts from Google, JabJab, kozossegi-media.com, CM Design and RESnWEB.

The practical lectures were all focusing from different aspects on how to increase direct reservations. Zoltán Gál, on behalf of CM Design, shared the secrets and vital tools of effective, brand strengthening yet guest friendly websites; the social media expert Melinda Klausz gave us tips on achieving our marketing goals in social media without spending a fortune on campaigns. Botond Boros, representing Google, was introducing the mobile marketing solutions for hotels, while Tamás Geiger from JabJab was talking about the importance and the tricks of measuring the return of our marketing practices using Google Analytics. Ákos Gyenes, the direct booking virtuoso was emphasizing and proving the significance of online direct booking systems and real-time online proposal sending systems that are must-have tools for hoteliers if they want to save time, energy and money.

Apart from having a chance to look at the main topic from a wider perspective, the participants were offered a lot of useful tricks and tips which they presumably found very helpful as they all said that they would recommend the event to their colleagues.

“We are proud that we were able to create the BookDirect Meetup in Hungary knowing that while the importance of direct booking is a daily topic internationally, it is still considered a minor issue at home. One of the participants expressed that the event definitely filled a gap, which made us very happy as it was our goal to do so. We would like to thank our partners for their collaboration on arranging such a highly professional programme” – said Ákos Gyenes, the professional executive of RESnWEB.

Interested to have more BookDirect MeetUp know-how? Download all BookDirect MeetUp 2016 presentations (in Hungarian) and stay informed about next year’s events by giving your email address at www.bookdirect.hu.