In his presentation at the BookDirect MeetUp 2019, Mr Ákos Gyenes, trainer, consultant and RESnWEB’s hospitality director collected and shared the newest best practices of direct booking according to various direct sales channels: walk-in guests, phone, email, request for proposals, website, returning OTA bookers. Let’s see some excellent advice and helpful tips for every area....Read More

Just a few months after BookDirect MeetUp 2018, timing is perfect to summarize the presentations giving the participants a little reminder, adding a renewed zest for the game and some inspirations and information for those who missed the show. RESnWEB‘s hospitality director and Hungarian BookDirect whiz: Mr Ákos Gyenes’s talk on travellers’ online booking journey...Read More

Following the premiere’s great success in 2016, BookDirect MeetUp, the only Hungarian event that helps hotels increase their direct bookings was full house again. Almost 200 participants in Tiszakécske and Zamárdi were intrigued to get a comprehensive picture of why and how to drive more bookings to their direct channels with talks by experts of...Read More

A hotel’s website isn’t the only direct channel hoteliers should concentrate on. Although the good-old voice channel is assumed to be dead by a lot, it is better to be ready to be able to use them. Some might think it is not worth dealing with the topic because first, they think they could do...Read More

Although Google Analytics is undeniably one of the best known online analytics applications that is widely used all over the world, most people get overwhelmed by the quantity of data and the extremely wide range of possibilities and leave it. Still, it is necessary for any person who sells online to know their web page...Read More

A question that should be a statement by now. Hospitality experts around the world are working hard to trigger a paradigm shift in travellers’ way of thinking about direct booking and to help them realize that it is definitely worth reserving rooms on hotels’ own websites.  In the first part of the article you could...Read More

First of all, let’s take a look at a typical online hotel reservation process your potential guests wandering around and surfing the web go through. According to statistics, people reserving online visit 8-12 websites on average before booking. During that quite a long time they are exploring many sites before making the decision to book:...Read More

This is the final piece of the BookDirect MeetUp Facebook articles and hopefully, you have enjoyed reading and found some useful ideas. You could see in the ‘warm up’ and the ‘training session’ that Facebook is a potentially valuable and productive partner in boosting your hotel’s bookings and with intelligent solutions and clever tricks that...Read More

If you have been convinced by Part 1 that the answer is yes to the question in the title and you have the courage to start the serious stuff then read on and get ready to learn how to create brilliant content yet use Facebook in a budget-friendly way. Melinda Klausz, social media specialist and...Read More

Many hoteliers decide to take a deep breath and a leap in the dark to conquer Facebook, Instagram and other social media. Why not? We can see a lot of Facebook tours de force about entrepreneurs who ‘dared to dream’ and had their – and their business ventures’- fabulous rags to riches stories. Even true...Read More