This is the final piece of the BookDirect MeetUp Facebook articles and hopefully, you have enjoyed reading and found some useful ideas. You could see in the ‘warm up’ and the ‘training session’ that Facebook is a potentially valuable and productive partner in boosting your hotel’s bookings and with intelligent solutions and clever tricks that are easy to acquire we, hoteliers can also achieve our goals on this incomparable online marketing platform.
The articles presented the features of flawless Facebook pages and shared some ideas about what to do to maintain high standards. The significance of the targeting, timing, and placing, in one word: settings of posts and of the in-depth analysis of Facebook pages with reporting tools to get a clear picture of “guests” was also emphasized so sales and marketing efficiency and effectiveness can be maximized. Last but not least, it was also highlighted that all these can be done cost-effectively and on a limited budget as well.
Social media marketing is all about reaching the right audience, the more high-quality fans or non-fans receive your “message,” the more possibly your conversion rate will be increasing, in hospitality terms (just to keep it simple): you will have more reservations. You can improve your Facebook reach with paid advertisements (Facebook offers an abundance of opportunities to advertise), and you can also boost your organic (unpaid) reach. An algorithm, called EdgeRank, also known as the secret sauce of Facebook, determines which posts are seen on news feeds, and if you want to have the recipe and cook and convince EdgeRank that your content is worth the attention, then you need to know the right ingredients. Luckily our BookDirect MeetUp social media specialist, Melinda Klausz knows exactly how to do that; below you can find her
10 golden rules of the effective Facebook communication:
- Post regularly.
- Target well.
- Schedule your posts and post at strategic times.
- Post inviting visual content.
- Move your fans to action.
- Create smart Facebook ads.
- Be up-to-date and relevant.
- Convey values.
- Entertain.
- Learn from your competitors and from other users.
Thank you for taking the time and reading the articles. Go get your hooks into Facebook marketing and when you feel you need some more inspiration, visit our website as more ideas and know-how is coming soon to help you promote your hotel and its services in a trouble-free and profitable way.
